"The Google Apps services offer more than the conventional chat; helping us to easily organize all our work".

ADVANTAGES OF GOOGLE APPS FOR BUSINESS

Google Apps refers to cloud-based services from Google which provide your company or organization with a new way of working online. The Google Apps services offer more than the conventional chat; helping us to easily organize all our work, in addition to facilitating communication between all workers and providing various tools for managing email, instant messaging, video conferencing, meeting and task planning, document generation and collaboration, spreadsheets, possibility of creating blogs, advertising the company. and many more. With Google Apps you will work within the Gmail interface, which allows you to establish a personalized domain name with email addresses set as @yourdomain.com instead of @gmail.com.

It also has more specific security mechanisms for account control with personalized passwords and specific access restrictions.

In addition, the paid version or Google Apps for business, offers us a series of advantages such as:

• Since it is on the cloud, there is no need for software updates to be installed regularly.
• Greater storage capacity and the possibility of synchronize email with mobile devices.
• We will always have access to our account because it guarantees a longer operating time of the system.
• Its advanced security systems, with two factor authentication, greatly reduce the risk of hackers stealing usernames and passwords.

GOOGLE APPS AS A TOOL TO HELP SEO STRATEGY

With an increasing number of consumers researching and shopping for products online, search engine optimization (SEO) and search engine marketing (SEM) have become a crucial part of the online marketing strategy for increasing your company’s reach. Google Apps for business provides your organization some cloud services required to remain with their goals in today’s competitive market.

Since Google Apps serve to complement the SEO strategy, a considerable amount of resources must be invested in them to get your website to be positioned organically in search engines. Once your website has ascended to the top positions, you can decrease the amount of money you spent to get there.

Apps are a powerful way for brands to connect or build deeper relationships with their loyal customers, especially apps that take advantage of mobile app marketing, an advertising medium that can complement a brand's offline experience and drive e-commerce.

Google Apps is important to both consumers and marketers, thus it has become an integral part of our daily business routine.